PURPOSE OF THE POSITION

To strategically execute the internal and external communication of the NWU Faculty of Humanities on all available platforms, to establish sound relationships with various stakeholders of the faculty and to enhance the image of the faculty, so as to reflect the university's strategy and strategic priorities, thus promoting the reputation and positioning of the university.

KEY RESPONSIBILITIES:

Strategic execution:

• Strategically execute identified themes, content and messages on all internal and external platforms of the faculty, with outcomes that support the university's strategic positioning and maintain a positive image of the university. Specifically, focus on addressing identified communication needs of the faculty.

Implement and measure communication strategy:

• Assist in evaluating all existing internal and external communication channels of the faculty with regard to identified stakeholder groups to determine which would deliver the desired outcome and measure the effectiveness of these channels.
• Identify possible new channels should the existing ones not be sufficient and implement these channels.

Writing and copy editing:

• Collect, write, edit and arrange for the translation of articles to be used in internal and external publications of the faculty and the broader university, as well as content needed for the university website and implement strategies to maximise the reach and impact of strategic messages.
• Manage all updates on the website of the faculty.

Handling of the media:

• Collect information for the sake of media statements. Act as the contact person for the faculty should any information for the sake of a media enquiry be needed.
• Constantly liaise with the Dir: Corporate Communication to identify possible reputation risks and assist with handling crisis communication.
• Ensure that all information regarding experts at the faculty is provided to Corporate Communication to ensure an updated list on the NWU website.

Distribute and measure internal and external messages:

• Compile and distribute internal and external messages to all internal and external stakeholders.
• Based on the university's strategic direction, effectively communicate messages that would assist the internal/external audience in buying into the strategic direction of the faculty/university and measure the impact of these messages across the faculty.
• The focus should also be placed on social/digital media platforms within the faculty and the monitoring thereof.
• Manage all content of the faculty's Facebook page.

Stakeholder engagement and events management:

• Assist with implementing an effective stakeholder engagement programme with regard to all internal and external stakeholders and assist with establishing new initiatives for future programmes.
• Coordinate all the logistics, including the budget and conceptualisation of agreed events, functions, seminars and conferences, in such a way that it supports the university's strategic positioning and, in the process, maintains a positive image of the faculty and university.
• Maintain a database for key stakeholders of the faculty to maximise reach and impact of strategic messages.
• Constantly liaise with the Director: Corporate Communication to ensure that activities are planned in line with the university's approach.

Student recruitment:

• Assist with programmes and initiatives to ensure that annual recruitment targets for the faculty are met.
• Constantly liaise with the Director: Marketing and Student Recruitment to ensure that the approach aligns with the bigger university-wide recruitment plan.

Corporate identity management:

• Strategically execute internal and external brand building, brand positioning and marketing plans and messages within the faculty, with outcomes that support the university's strategic positioning and maintaining a positive image of the faculty and university.
• Advise on the corporate identity and sub brands within the faculty to ensure the university's logo and other brand collateral are used correctly and that all material bearing these features adheres to the institution's corporate identity standards.
• Handle the purchasing of promotional items including corporate gifts in order to enhance brand recognition and brand loyalty among internal and external target audiences.

General liaison:

• Through the identified channels, liaise with all CRM departments to ensure that strategic messages are incorporated into all official communication.
• Through the identified channels liaise with the managerial corps of the faculty to assist in ensuring effective managerial communication.
• Assist in providing general guidance to stakeholders with regards to internal/external communication channels and procedures.

Office administration:

• Support the executive dean in planning and managing the budget and the resources allocated to the office.

• A bachelor’s degree (NQF level 7) in Journalism or Communication.
• A minimum of three (3) years’ experience in Journalism or Communication and Marketing.
• A minimum of three (3) years’ experience in writing, editing and managing of internal and external communication channels.
• A minimum of three (3) years’ experience in building and maintaining effective relationships with stakeholders on different levels, project/events management.

                                                                                            OR

• A relevant degree plus approximately 5 years’ relevant experience will be considered where the experience and ability of the candidate is exceptional.