Senior Marketer (N000400)
Listing reference: nwu_000873
Listing status: Under Review
Apply by: 8 July 2022
Position summary
Industry: Education & Training
Job category: University and Academy
Location: Vanderbijlpark
Contract: Permanent
Introduction
NORTH-WEST UNIVERSITY
LOCATION: VANDERBIJLPARK CAMPUS
DIVISION: CORPORATE RELATIONS AND MARKETING
DEPARTMENT: MARKETING AND STUDENT RECRUITMENT
POSITION NUMBER: N000400
VACANCY: SENIOR MARKETER
REPORTING TO: MANAGER: DIRECT RECRUITMENT
PEROMNES GRADE: P7
EMPLOYMENT TYPE: PERMANENT
Job description
PURPOSE OF THE POSITION
The recruitment of pre- and post-graduate (contact and distance) students to meet the targets as set out in the enrolment plan
Key Responsibilities:
1. Direct Marketing and student recruitment through identified schools to adhere to the enrolment plan of the NWU
- Recruitment on individual basis of well balanced and academic excellent prospective students including the identifying students already in grade 9
- Liaise with an assigned faculty as decided and agreed in discussions with management
- Attend all staff meetings and training sessions
- Team Member of Young Eagles assisting with projects
- Recruitment Via database and digital media
- Recruitment Via campus visits of prospective learners and parents
- Individual interviews with top learners at schools
- Allocated Schools
- Grade 9 information / career guidance evenings
- Grade 11 School visits
- Grad 12 School visits
- Individual school career exhibitions
2. Projects
- Project leader for Postgraduate and Distance Learning
- Convene meetings with the project members as assigned by senior management
- Compiling of Postgraduate and Distance Learning reports for management
- Assist with the finalising of marketing material
- Represent Postgraduate and Distance Learning on different forums
- Assist with marketing material (brochures, One Pagers) development and distribution to reach enrolment targets
- Cooperate with CAAO on matters of mutual concern
- Handle and direct queries received from the CRM system on Postgraduate and Distance Learning
- Represent UDL on different forums
- Convene meetings with the project members as assigned by senior management
- Compiling of Postgraduate and Distance Learning Campaign reports for management
- Assist with marketing material (brochures, One Pagers) development and distribution to reach enrolment targets.
- Organising online Postgraduate Open Day events and facilitate academic conference and Expos
- Collaborate and lead advertising campaigns and digital marketing
- Assist in utilising of bulk and trigger communication
- Market the University brand attributes
3. Activations and Sponsorships
- Identifying and management of strategic sponsorships focusing on the school sector and liaise with teachers and headmasters in the sector
- The visit of schools and recruiting of students to adhere to the enrolment plan of the University/Campus/Faculties/Academic schools through grade 12 and grade 11 visits and parent evenings
- The marketing of university and its courses through career exhibitions
- Digital marketing and advertising - Recruit, collect data and then disseminate information to prospective students, handle enquiries, utilise systems to enhance campaigns
- Attendance of Open days, activations, and sponsorship events
- Individual and Group visits
- Career Guidance
4. Administrative duties
- As assigned by Manager and/or Director
- Attend all training and staff sessions
- Monthly reporting on activities, successes, and challenges
- Use of the CRM and recruitment app
- Timeous handling of leave, advance payments, and travel claims
- Attendance of planning, staff session and meetings
- Timely response on enquiries from prospective learners
- Enquiry cards
5. Liaison
- Ensure effective operation of unit through personnel supervision, and provision of adequate resources and facilities
- Values-based behaviour leadership and personal compliance
- Liaise with headmasters, teachers, and senior government officials to promote the University and its role in the Education sector
Minimum requirements
- Bed (Hons) (NQF8) is essential
- Postgraduate Qualification (NQF9) is desirable
- 5 years proven knowledge and experience in the School and Tertiary Sector is essential
- 5 years in depth knowledge to guide teachers, parents, prospective students, and scholars on subject/study choices is essential
Functional & Technical competencies
- MS Word, Excel PowerPoint and email, Internet, Facebook, Twitter, WhatsApp
- Audio-visual equipment
- Above average knowledge of careers in the workplace including appropriate qualifications therefore
- Above average knowledge of degrees (pre and post) at the university
- Above average knowledge of the school sector
- Above average knowledge of the working of the school system
- Proven experience of ability to work with pre and post graduate people and understand their way of communication and sharing of information
- Ability to win the trust of prospective students, faculties, and other role-players
- Proven experience of ability to speak to and influence government officials, parents, teachers, headmasters and scholars and relevant role players within the university
- Proven experience to influence and take part in the compiling of the university's admission requirements
- Proven knowledge of the marketplace and the influence thereof on the university's enrolment planning
- Valid Driver's License
Behavioural Competencies:
- Resourceful, innovative, and pro-active character
- Candidates should be able to work and communicate in a multi-cultural environment
- Good planning skills, independent and result orientated
- Self-driven and sense of responsibility
- Willingness to travel
- Ability to work in a team
The annual total remuneration package will be commensurate with the level of appointment as advertised and in line with the NWU policy guidelines.
ENQUIRIES REGARDING JOB CONTENT MAY BE DIRECTED TO : Azelda du Plessis Tel: 018 299 2765
CLOSING DATE : 08 July 2022
PLANNED COMMENCEMENT OF DUTIES : 01 September 2022
The University subscribes to and applies the principles of Employment Equity (EE) Act and is committed to transformation. Preference will be given to candidates from the designated groups, in accordance with the principles of the EE Act and NWU Employment Equity Plan.
The University reserves the right not to make an appointment. Communication will be limited to shortlisted candidates only.
If you are not contacted within two months from the closing date of this advertisement, please accept that your application was unsuccessful.
